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- Friday, June 28, 2002
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Nice quote.. While looking through the FAIR website mentioned in my last post, I found this:
Most of the income of for-profit media outlets comes not from their audiences, but from commercial advertisers who are interested in selling products to that audience. Although people sometimes defend commercial media by arguing that the market gives people what they want, the fact is that the most important transaction in the media marketplace--the only transaction, in the case of broadcast television and radio--does not involve media companies selling content to audiences, but rather media companies selling audiences to sponsors.
Pretty much sums it up really. Read the full article here.